Email Marketing
EMAIL MARKETING
Email Marketing Automation
When email marketing is used as a part of your commerce marketing
strategy, it’s a revenue-generating powerhouse. The Bronto
Marketing Platform uses data, such as cart, orders and product
details to create automated, personalized shopper engagements
across email, SMS and web throughout every lifecycle stage, from
sign-up to check out and re-engagement.
KEY BENEFITS
- Increase revenue with targeted email and omnichannel marketing.
- Build a scalable, segmented marketing database for data-driven marketing.
- Save time with highly automated campaigns triggered by customer actions.
- Leverage past-purchase data to drive customer loyalty and lifetime value.
- Connect with mobile consumers via responsive design and SMS messaging.
CAMPAIGN MANAGEMENT
Leverage a full suite of easy-to-use tools to manage every aspect of your email and omnichannel marketing programs.
- Intuitive interface.
- Drag and drop automation.
- Tracking and reporting.
MARKETING DATABASE
Build a scalable database as the foundation for data-driven marketing. Turn your customer insights into revenue.
LIFECYCLE MARKETING
Turn cart abandoners and one-time buyers into repeat customers. Now you are in control of the customer lifecycle.
MOBILE
Design mobile-friendly email and SMS campaigns. Grow your list with Text-To-Join. Quickly and easily connect with your mobile customers.
- Responsive design.
- SMS messaging.
- Text-To-Join.
FEATURES
CART RECOVERY
Capture revenue from abandoned shopping carts.
- Simplify the initial program sign-up.
- Automate regular shipments and payments.
- Deliver rapid membership services and changes.
- Maximize stick rates.
SEGMENTATION
Create precise, dynamic segments displayed with an intuitive user interface.
- Target recent purchasers with cross- and up-sell items.
- Re-engage lapsed purchasers with coupons.
- Focus on first-time buyers to grow customer lifetime value.
- Target consumers based on their geographic location.
AUTOMATION
Combine business logic, behavior filtering, multiple channels and a wide range of actions to visually orchestrate campaign workflows with a drag-and-drop canvas.
- Use customer events to automatically trigger campaigns.
- Automate lifecycle campaigns based on order history.
- Create campaigns that combine email, mobile and social.
TRACKING AND REPORTING
Measure, analyze and optimize your campaigns throughout the customer lifecycle with precise data tracking and reporting.
- Get real-time activity snapshots of campaign performance.
- Easily create and export a wide range of actionable reports.
- Compare messages and campaigns across key dimensions.
CONTACT AND LIST MANAGEMENT
Build and maintain a complete understanding of your customers with a master marketing database.
- A full-featured Manage Preferences center.
- Flexible contact and list management model.
- Manage multiple brands with the Multi-Brand module.
SOCIAL
Leverage the power of social media to strengthen your email program.
- Include social sharing links in emails to extend their reach.
- Post messages to Twitter or Facebook directly from Bronto.
- Track social media’s influence on your email marketing.
A/B TESTING
Test your messages first for maximum campaign impact.
- Test the full content of your message.
- View an A/B split comparison report for each test.
- Select winner based on opens, clicks and conversions.
- Automatically send the winning message to your list.
