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W2O Ready to Spread Its Wings with NetSuite as its Growth Platform

When a company grows as fast as W2O Group has, niche accounting software no longer will do. As the integrated marketing firm’s head count swelled from 80 to 425, its organizational complexity also grew, and its previous system couldn’t handle the emerging multi-subsidiary structure. W2O needed a solution that was not only more scalable, adaptable and flexible, but also provided tighter financial controls.

COMPANY

W2O Group

LOCATION

San Francisco, Calif.

INDUSTRY

Advertising / Marketing

REVENUE

$86.4 million (2014)

EMPLOYEES

425

NUMBER OF COUNTRIES

2

SYSTEM REPLACED

Rebus Software’s Paprika

OTHER SOLUTION CONSIDERED

FinancialForce, SAP Business One

NETSUITE PRODUCTS IMPLEMENTED

NetSuite OneWorld
NetSuite OpenAir
NetSuite SRP

LEARN HOW CLOUD ERP CAN STREAMLINE YOUR BUSINESS.

"With NetSuite, we are able to see any potential issues ahead of time, which allows us to become very proactive rather than reactive."

- W2O Group

Ready for Rapid Growth

Running at Full Speed

With its financials, services business and sales operations all running on NetSuite, W2O can spread its wings from startup mode. Employees can drill down to transaction levels in reports, executives can compare margins across W2O’s eight subsidiaries, and project management is more proactive and efficient than ever.

By automating revenue recognition in NetSuite, W2O has reduced its accounts receivable closing from several months to less than 15 days. Meanwhile, streamlined project management processes have freed staff to devote more time to clients and project execution.

Automation Frees Resources

Poised for Growth

Having established an office in London, W2O is poised to leverage NetSuite OneWorld’s multi-currency support as it pursues more business overseas. And as the company builds out its digital marketing and analytics operations, it can now easily onboard any future acquisitions.

Resources

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Business requirements: The ERP system should meet your organization’s business needs and align with your operational processes.
Scalability: The system should be scalable to meet your organization’s future needs, including growth, expansion, and changing business requirements.
Customization: The system should allow for customization to meet specific business needs and integrate with other systems.
Integration: The ERP system should integrate with other systems and applications your organization uses, such as CRM, HR, accounting, and inventory management.
Ease of use: The system should be user-friendly and easy to use, reducing training costs and ensuring a smooth transition for employees.
Cost: Consider the total cost of ownership, including licensing, implementation, training, and ongoing maintenance costs.
Security: The ERP system should have robust security features to protect sensitive data and prevent unauthorized access.
Vendor reputation: Choose a reputable vendor with a proven track record of delivering quality ERP systems and excellent customer support.
Support & maintenance: The vendor should offer reliable support and maintenance services to ensure smooth system operation and minimize downtime.
Industry-specific features: The ERP system should have industry-specific features that meet your needs, such as compliance with regulatory requirements or specific reporting capabilities.
Experience and expertise: Choose a vendor with a proven track record of delivering successful ERP implementations. Look for reviews, case studies, and references to evaluate the vendor’s experience and expertise.
Project management methodology: Check their project management approach and see how they manage risks, issues, and change requests.
Team composition: Ensure the vendor has the right team composition to deliver successful implementation, with skilled and experienced members having diverse expertise like functional, technical, and project management.
Customization capabilities: The vendor should have customization capabilities to meet your specific business needs and integrate with other systems.
Cost: Consider the vendor’s pricing structure, including implementation, training, and ongoing maintenance costs.
Training and support: Check their training and support processes and see how they will help you and your employees throughout the implementation and beyond.
Change management expertise: The vendor should have experience in change management, ensuring your organization can adopt the new system smoothly and efficiently.
Communication and collaboration: The vendor should have open and transparent communication channels and foster collaboration between their team and your organization.
Data security: The vendor should have robust security features to protect sensitive data and prevent unauthorized access.
Scalability: The vendor should have the capabilities to scale the system to meet your organization’s future needs, including growth, expansion, and changing business requirements