Dyla LLC
Not Shaken By Growth, Stur and Forto Manufacturer Dyla LLC Drives Record Sales with NetSuite
Dyla LLC’s Forto ready-to-drink coffee shots and Stur water flavor enhancers struck a chord with a market thirsty for more natural alternatives to energy-boosting and healthy drinks—growing at 500 percent year-over-year. As Forto expanded across airports and convenience stores, and Stur attracted major retailers, running two separate businesses on QuickBooks wasn’t sustainable. Dyla’s operations team spent half its time in spreadsheets synchronizing inventory, order and customer information, even manually entering EDI transactions.
COMPANY
Dyla LLC
LOCATION
West New York, N.J.
INDUSTRY
Manufacturing
REVENUE
$19 million
EMPLOYEES
15
NUMBER OF USERS
6
SYSTEM REPLACED
New rollout for international operations
OTHER SOLUTIONS CONSIDERED
SAP BusinessOne
Microsoft Dynamics
NETSUITE PRODUCT IMPLEMENTED
NetSuite
IMPLEMENTATION PARTNER
NetSuite Professional Services
“We have grown 500 percent year-over-year because we’re able to put our resources on selling the product, and not a lot into the back-end.”
Global Agility and Scale
NETSUITE OVER SAP
Swayed by its ease of use, customization and cloud architecture that would allow real-time information sharing by its 15 employees located throughout the U.S., Dyla chose NetSuite over SAP, leveraging SuiteSuccess methodology to go-live in May 2017 in just 90 days to manage contract manufacturers, a distribution hub, and 117 SKUs across the two brands and tens of thousands of locations.
EFFICIENCIES ABOUND, SALES
SKYROCKET
Just a month after go-live, Dyla processed a record 343 orders, when it did 60 over the same period last year. It streamlined month-end close from five days to three hours and automated communication with 3PL providers.
UNIFIED VIEW BOOSTS STRATEGIC
ADVANTAGE
As it looks to expand ecommerce presence for both products, as well as launch Forto in Canada, NetSuite provides a unified view of inventory that allows Dyla to enter new channels without increasing its operations team of three, instead making plans to double its sales and marketing workforce within a year.
