Corkcicle
Beverage Innovator Corkcicle Uncorks Business Success
Founded in 2010, Corkcicle first found success developing an in-bottle wine chiller that avoided the mess of an ice bucket. Continuing to innovate and pushing the boundaries of design helped Corkcicle expand into barware and eventually the hydration space. It now boasts sales across 4,000 retail partner locations in North America, including Williams-Sonoma, Macy’s, Target, Nordstrom, and Crate and Barrel.
COMPANY
Corkcicle
LOCATION
Orlando, Fla.
INDUSTRY
Retail, Manufacturing, Wholesale Distribution
EMPLOYEES
35
NUMBER OF USERS
40
SYSTEM REPLACED
QuickBooks, Orderbot for sales management
LEARN HOW CLOUD ERP CAN STREAMLINE YOUR BUSINESS.
“Before we were making decisions on hunches. With NetSuite, we can really see and analyze
our business drivers and make informed decisions.”
- David Jarrell, Head of IT, Corkcicle
Dedication to Design
Focus on innovation, design,
fresh water
fresh water
- A dedication to innovation in design has earned the company numerous design awards while a spirit of entrepreneurship has helped to fuel its rise as one of the Inc. 5000 fastest-growing companies. Corkcicle partners with charity: water to donate 5 percent of all Corkcicle.com sales to help fund clean water efforts.
- Corkcicle has maintained a lean staff to focus on what it does well in an increasingly competitive marketplace. Accounting, sales, customer service and fulfillment staff are outsourced to partners, enabling just 35 employees to run a business with double-digit annual revenue growth.
Lean operations
NetSuite fuels data-driven
decisions
decisions
- Implementing NetSuite’s cloud-based system in 2014 enabled outsourced partners to easily continue their functions, while analytics and reporting deliver data-driven decision-making. Meanwhile, multi-location inventory management provides visibility across 3PL partner sites in Atlanta, Salt Lake City and the Netherlands for distribution across nearly 40 countries.
- Recently, the company has expanded its custom-work line of business, selling beverage chilling products with corporate customer logos to HGTV, distilleries and wineries, while automated purchase order workflow is providing speed and accuracy in order production from four contract manufacturing partners.
Expansion into custom work
