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Product Features

For Retail

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CRM and Marketing

Put Your Customers at the Center of Your Business

With NetSuite’s retail CRM you get an omnichannel view of each customer so you can deliver personalized service, build customer loyalty and achieve a competitive advantage with your brand.

CRM Software for Omnichannel Retail

  • Get a single 360-degree view of the customer across all channels for complete visibility into all online, in-store and call-center transactions and interactions.
  • Build customer loyalty by targeting the right customer at the right time with the right product.
  • Build rich customer profiles based on behaviors and interactions that can be made available to sales associates, marketing and service personnel.
  • Segment and target buyers for highly focused, personalized upsell and cross-sell campaigns and targeted promotions.
  • Manage, track and analyze all marketing campaigns across all channels in a single application.
  • Offer customers self-service options to view their online purchase history, reorder and find answers to their questions 24/7.
  • Ensure customer issues and touchpoints are tracked fully through to completion with fully integrated case and support tracking.

Business Impact

Boost Customer Profitability

Drive revenue and profitability with a complete understanding of a customer’s omnichannel lifetime value.

Build Loyalty

Leverage a more complete picture and target the right customer at the right time with the right product.

Improve Marketing and ROI

Manage, track and analyze campaigns from start to finish with closed loop marketing across all channels.

Seamless Customer Data Leads to Efficient Customer Service

  • Business requirements: The ERP system should meet your organization’s business needs and align with your operational processes.
  • Scalability: The system should be scalable to meet your organization’s future needs, including growth, expansion, and changing business requirements.
  • Customization: The system should allow for customization to meet specific business needs and integrate with other systems.
  • Integration: The ERP system should integrate with other systems and applications your organization uses, such as CRM, HR, accounting, and inventory management.
  • Ease of use: The system should be user-friendly and easy to use, reducing training costs and ensuring a smooth transition for employees.
  • Cost: Consider the total cost of ownership, including licensing, implementation, training, and ongoing maintenance costs.
  • Security: The ERP system should have robust security features to protect sensitive data and prevent unauthorized access.
    Vendor reputation: Choose a reputable vendor with a proven track record of delivering quality ERP systems and excellent customer support.
  • Support & maintenance: The vendor should offer reliable support and maintenance services to ensure smooth system operation and minimize downtime.
  • Industry-specific features: The ERP system should have industry-specific features that meet your needs, such as compliance with regulatory requirements or specific reporting capabilities.
  • Experience and expertise: Choose a vendor with a proven track record of delivering successful ERP implementations. Look for reviews, case studies, and references to evaluate the vendor’s experience and expertise.
  • Project management methodology: Check their project management approach and see how they manage risks, issues, and change requests.
  • Team composition: Ensure the vendor has the right team composition to deliver successful implementation, with skilled and experienced members having diverse expertise like functional, technical, and project management.
  • Customization capabilities: The vendor should have customization capabilities to meet your specific business needs and integrate with other systems.
  • Cost: Consider the vendor’s pricing structure, including implementation, training, and ongoing maintenance costs.
  • Training and support: Check their training and support processes and see how they will help you and your employees throughout the implementation and beyond.
  • Change management expertise: The vendor should have experience in change management, ensuring your organization can adopt the new system smoothly and efficiently.
  • Communication and collaboration: The vendor should have open and transparent communication channels and foster collaboration between their team and your organization.
  • Data security: The vendor should have robust security features to protect sensitive data and prevent unauthorized access.
  • Scalability: The vendor should have the capabilities to scale the system to meet your organization’s future needs, including growth, expansion, and changing business requirements